Potential Improvement in Ad Business May Ease Off Investor Concerns Regarding Viacom

Advertising business constitutes nearly 40% of Viacom’s revenue. There is evidence that some of the big corporations are increasing their TV ad budgets. This, coupled with slight improvement in VH1’s ratings, could lend moderate support to Viacom’s revenue growth as the company reports its first quarter results on April 28, 2016. Moreover, the agreement between Viacom and Dish has been renewed, which was a reason for worry among Viacom investor’s for several months. However, still there...